Company Profile: RKN Traders - Power Soaps

POWERED TO SHINE !
Moving ahead in the highly competitive detergent industry is a daunting task. With MNCs with their multi-media advertising blitzkrieg on one hand and small scale manufacturers on the other, a new entrant has it real tough. However, Power soap entered the Indian market in the 70's and quickly grabbed a major chunk of the business. Thanks to the motto of producing quality products at reasonable prices, it has become a beloved household name in Tamilnadu, Kerala, Karnataka and Andhra Pradesh.


A vision unfolds
The Gold Company which produces the range of Power products had humble beginnings . It began with a single unit at Kodai Road, Dindigul Dist, Tamilnadu.

It was founded by Krishna Nadar who had a vision of producing a range of affordable detergent products without compromising on quality. His business was built on the strong foundation of ethics and building enduring customer relationships. He had immense foresight that with the rapidly changing socio-cultural conditions and economy the market for hygiene and personal care products would grow. Nature has been a great source of inspiration and fresh fragrances like roses have been used in Power products.

Spreading our wings
Initially, the company produced detergent bars which became quite popular. After R Krishnan Nadar's death, the company came under the leadership of his son K.Dhanapal who took it to newer heights and the company expanded. In 1998, detergent powder was introduced and this was an extremely successful venture too. Three more manufacturing units Narmadha Chemicals Pvt Ltd at Pondicherry, Abirami Chemicals Pondichery and Praveen Chem Industry at Karaikal were added to meet the increasing demand for Power products. Today the company has ventured into the personal care industry too, with haircare products like the Nature Power range of shampoos and skin care products like the Nature Power range of beauty soaps.

Driven by values
The company is driven by a core set of values like commitment, integrity, excellence, unity, responsibility and understanding. It has carved a niche for itself through producing quality products using sophisticated technology coupled with effective marketing strategies and widespread media campaigns. Each product that leaves the company's premises undergoes stringent quality tests to meet ISI specifications. Marketing is carried on by R.K.N. Traders, a sister concern of the Gold Company.

Power does not rest on its laurels but is quickly expanding into newer products and newer shores. Plans are on to export its products too. Ushering in a wonderful new era of 'Power' to the consumer - everywhere. The 'Power' to choose a wonderful new way of life !

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