Company Profile: Cavinkare

Every journey begins with the first step. The journey called CavinKare began with a young mind taking the road less taken. In 1983 with a single product offering, CavinKare started out as a small partnership firm. More steps followed and with the innovative Entrepreneur C.K. Ranganathan at the helm, CavinKare emerged into a successful business enterprise.


In line with the company’s progressive outlook,Beauty Cosmetics, the earlier name, was rechristened to CavinKare in November 1998. 'Cavin' a literary word
in Tamil, symbolizes beauty and grace. The company logo signifies dynamism, modernity, and a positive attitude towards the future - the spirit of the people behind the phenomenon called CavinKare.


CavinKare in a snapshot

Smart marketing and a clear product positioning ensured CavinKare’s growth from strength to strength, broadening its product portfolio extensively. The company now markets ten major brands. The turnover from all the companies in the CavinKare group touched Rs. 400 crores in 2003-2004.

Over the years, CavinKare has achieved significant milestones, and a competitive edge with sound understanding of mass marketing dynamics. The company offers quality hair care, skin care, personal care, food products and home essentials, borne out of a keen understanding of consumer needs.

Today, CavinKare has established a firm foothold in the national market. Efforts towards self sufficiency with backward integration has allowed CavinKare, along with its Group Companies manage its own advertising & media buying, product packaging and research and development activities.


Corporate Vision
"We shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model."

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